自然向善探索中心由具有独立法人资格的上海自善文化发展有限公司运营，系非营利业务。自然向善采取全志愿者模式，主要项目由来自不同社会行业的领袖和精英作为探路人 (Zleader) 主导和参与实现，专业的人做专业的事。 

Good to Nature adopts an all-volunteer model as a non-profit business. Its initiatives are led and implemented by leaders and elites from different sectors as pathfinders (Zleaders), with professional people doing professional work.

 

自然向善致力于探索中国社会力量参与应对地球挑战的有效途径，以实现“自然向善向善自然”。我们关注的自然相关问题包括气候变化和生物多样性丧失，这两大全球性热点问题彼此相互影响，密不可分。为应对这些挑战，自然向善提出了“三纬度协同生态恢复解决方案”，从基于自然、基于当地社区和基于社会力量三个角度出发，寻找真正的科学方法，尊重当地社区的发展需求，探索不同企业和个人参与支持生态恢复的方式。

Good to Nature is committed to exploring effective pathways for China's social power’s participation in tackling the planetary challenges, and realizing a world where everyone is naturally good to nature. The nature-related issues we focus on include climate change and biodiversity loss, two global hotspots that are inextricably linked to each other. To address these challenges, the GtN proposes a "3-Approach Synergy Ecosystem Restoration Solution", which is based on three approaches: nature-based, local community-based, and social sector-based, looking for real scientific methods, respecting the development needs of local communities, and exploring the ways in which different companies and individuals can participate in supporting restoration.